Juice in Newark: O.J.-Made in America (2016) and the Hertz ad campaign (1975)

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One of the most exciting things about OJ: Made in America is that you can see our larger narratives shifting before your eyes: this isn’t the decontextualized story of Heismans and yards gained (we get those, but they’re not the center), but rather the life of O.J. Simpson writ against its real backdrop: Black Power and the athletes who supported it, from Muhammad Ali to John Carlos (but not, never, O.J.); LAPD violence from Watts to Eula Mae Love to Rodney King; the interplay of race, celebrity, and advertising that he navigated with as much if not more dexterity than he did the football field; and the ways the media, professional athletics, and even police collude to ignore and enable violence against women. Continue reading